One bright sunny afternoon, two boys sat down and ponder over how cool it would be to start their very own fashion line. A brand that can be owned by everyone.
“Elegance is refusal”, Coco Chanel
Describes the beautiful simplicity of the absence of flashy and extensive delivery. We consider this an alternate rebel to detach from the norm by making it weightless, to make the timepiece fit you in an non-intrusive manner.
Celebrate the concept of “Less is more”, the beauty in simplicity which gives the true essence of perfection. A minimalistic presentation is chosen, giving rooms for adding your personal flavour, allowing room for individual interpretation. Whether you like it as it is, or adding some garnishes of accessories to spice things up.